Break away from everything fish have already seen.

The Morning Star Urchin Bait 10MM is a next-generation soft plastic built around one simple idea: more contact, more movement, and more durability. Its urchin-spider profile creates a full 360° spread of fine, tapered appendages that pulse, flare, and react to the slightest movement. Whether it’s dead-sticked or worked aggressively, this bait never looks lifeless.

Made from ultra-durable elastomer, the Morning Star is built to outlast traditional plastics. It stretches instead of tearing, stays pinned through multiple catches, and dramatically reduces lost baits from short strikes or aggressive casts. Less replacing baits means more time fishing and more fish in the boat.

The unique radial design also helps it slip through cover clean while maintaining constant action, making it as functional as it is different.

RIG IT YOUR WAY:

Weightless, drop shot, ned head, swim-head skirt, Jika rig, screw lock, and more. It adapts to your system and still performs.

SIZE: 10MM (center orb)

WIDTH: 88MM (full width)